Lemonstrike IS ONE

Oooh! Fancy headshot of Natalia, owner of Lemonstrike Creative Studios.

Oooh! Fancy headshot of Natalia, owner of Lemonstrike Creative Studios.

365 days. One year. It feels pretty insignificant in the grand scheme of things. The older we get, the faster time flies. We're used it at this point, right? As kids, a year felt like we had an eternity to go. To be old enough to know what the adults were really talking about. To become a teenager. To get our driver's license. To be considered an adult. To vote. To drink legally. Once we passed that threshold however, Time looked at us square in the eye and said, "Who's the fool now?" Haha. It was merely trying to get us there to how us just how flighty it can be.

365 days. With the exception of living abroad to finish my undergraduate degree, I've never gone one full year without working for someone else since I was 17 years old. Over my almost twenty years (!!!) as a professional adult, I've worked for and with so many people that have led me to where I am today. Good bosses, bad bosses, terrible bosses. Mentors, confidantes, competitors, rivals. Clients, vendors, dedicated fans. I've worked my ass off for everything I've accomplished, but I also know how equally fortunate I've been to stand alongside those people, for better or worse.

365 days. Like my mother, I've always been a philomath and an autodidact. In 1993, I got my first computer and aside from learning my way through an AOL chat room and memorizing every word from my Arthur's Teacher Trouble CD-ROM game, I fell in love with technology. Somewhere down the line, that turned into a love of graphic design and learning to code. While I chose to pursue a degree in Media & Communications, a much, much broader look at a related world, I taught myself enough to actually get paid for it.

365 days. While entrepreneurship continues to rise in this country, it’s only in the last few years that I’ve really felt a surge in the social push encouraging folks to do so. Maybe it’s because I didn’t grow up in a family of entrepreneurs, but the latest data is exciting to see. (Check out this article: https://prn.to/2YsdFCZ) I’ve always been told to do “my own thing,” that I could do “what I do” for others that need guidance to better understand marketing and technology. I’ve been a “Jill of all trades” my whole life, but what would I do, what could I know enough about (and do well enough) to successfully become an entrepreneur myself? The answer to that question led back to every single volunteer position, internship and job I’ve ever had. It almost feels like it’s been written in the cards and it took me this long to get here or figure it out. (For the record, the answer to that question is people. People are what I know best. It’s what I love, where I thrive and what drives me. Funnily enough, I almost studied to become a therapist, which isn’t far from what I do now. Haha.)

365 days. This last year has been nothing short of amazing. While the immediate events that led me here tested everything I’ve ever known, I regret none of it. In fact, it’s the exact opposite—I’m beyond thankful for every tear, every heartache, every pain I felt that forced my eyes wide open to see what few others have seen all along. I don’t want to sound too dramatic, but us humans only see our truest potential when pushed to the limits, when we’re put in the most uncomfortable positions and made to feel like there’s no other way out.

(If you’ve made it this far, you’re a champion and I appreciate you more than you’ll ever know. Haha.)

365 days ago, on July 2, 2018, I took the biggest leap I’ve known and ventured into becoming a small business owner. I didn’t share the news publicly because I wasn’t entirely sure yet what it meant. I equated the decision to jumping off a cliff with a parachute on and praying it would open. I knew making this choice meant a lot of hard work, but I greatly underestimated it. I felt like I had it in me, but I didn’t realize how much. I have learned more about myself than I ever expected, and while I have so much more to learn, I am incredibly humbled and thankful for every moment and every person that saw this in me and repeatedly reminded me that it was possible. Every day, I get up and work my butt off. And I’ll never be able to tell you just how much I love it. It’s hard and stressful. The hours are loooong and the to do list never stops growing, but dammit, I am so happy. I don’t know what the next year holds, let alone a longterm future, but if year 2 is anything like year 1, I am so ready for the ride.

Happy 1 year anniversary to this magical labor of love and every single one of you who’s been on this path with me.

Cheers!
Natalia & the Lemonstrike team


A very special thanks

We couldn’t have done it without the support from these incredible local businesses and the wonderful people that work for them. We’re honored to be an extended part of their team.